Suggested Outcomes for Arts Entrepreneurship Education

Submitted on Jan. 29, 2012 by:

The College Music Society’s Committee on Music Entrepreneurship Education

Gary Beckman, Chair
Douglas Owens
Diane Roscetti
Anjan Shaw
Nate Zeisler


An arts entrepreneur pursues and engages a unique path requiring deliberate practice, intellectual engagement, and meaningful action during the entrepreneurial process in order to achieve their desired goals.

It is recognized that arts units are unique and as such, local outcomes for entrepreneurship education should also reflect institutional planning, university and departmental missions, accreditation standards and efforts to inform in a culturally diverse manner.

Global Set of Outcomes for the Field

Though understood as a typical outcome of an American-styled entrepreneur, the act of creating a corporate entity (either for- or non-profit) should not be considered as the exclusive outcome of arts entrepreneurship education. Rather, possessing the knowledge to develop, plan, launch and sustain these legal entities though curricular, co-curricular, non-curricular and experiential programing is recognized as the primary outcome of arts entrepreneurship education.

Students should be prepared to act entrepreneurially on behalf of themselves, their communities, and Art itself.

Basic principles of arts entrepreneurship education should be applicable outside of traditional arts or applied arts contexts.

Students should have opportunities to experiment with and test their entrepreneurship training collaboratively both in the classroom and in their community.


Broad Set

Students should be able to:

Identify, describe and evaluate the economic and cultural environment they are trained to inhabit

Develop entrepreneurial approaches to a broad range of arts, arts-related and non-arts professions

Recognize opportunities both within and outside the arts domain

Identify, explain, discuss and compare business models in the arts marketplace

Develop, adapt and innovate existing business models while creating new modes of value through their art

Reflect upon their varied opportunities and experiences at multiple points during their studies

Describe why they are expected to persist through difficulties and self-assess their entrepreneurial progress

Fine Set

Students should be able to:

Describe and differentiate the steps required to initiate and sustain a for- and non-profit arts venture

Compare, contrast and describe different arts business models in the context of the arts marketplace

Succinctly articulate and effectively communicate the value of the arts to disparate constituencies

Develop, describe and employ models of decision making and strategic planning in entrepreneurial contexts

Develop either a business plan or a feasibility study.